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Sora Development Agency

The Municipalities of Gorenja vas - Poljane, Škofja Loka, Železniki and Žiri have been united in the area of tourism as a joint organisation since the year 2000. In 2010 the Blegoš Local Tourist Association merged with the Sora d.o.o. Development Agency and since then the activities to integrate the area and create a common tourist destination have been taking place under the umbrella of Tourism Škofja Loka. An important part of the reorganisation was the process of designing a common destination tourist brand and slogan, which all the partners in the municipalities agreed on - ‘Škofja Loka: one Loka, two valleys, three mountain ranges, endless stories’. The new brand highlights the most significant and, for foreign markets, recognisable tourist icons of the Škofja Loka area, whilst communicating the link between the towns and the countryside, Škofja Loka with the two valleys (Poljane and Selca) and the three mountain ranges.


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Tourism Škofja Loka

Tourism Škofja Loka operates as a local tourist organisation (as a DMO – Destination Management Organisation) for the entire area of the municipalities of Gorenja vas – Poljane, Škofja Loka, Železniki and Žiri, with the mission of uniting and managing the development and marketing activities in the area of tourism between all those involved in it in the Škofja Loka area. The aim is to increase the awareness, attractiveness and competitiveness of the area, resulting in increasing the number of tourist visits, the quality of visitor experience and, through targeted development of tourism, contribute to an even higher quality of life for residents.

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