Sora Development Agency
The Municipalities of Gorenja vas - Poljane,
Škofja Loka, Železniki and Žiri have been united in the area of tourism as a
joint organisation since the year 2000. In 2010 the Blegoš Local Tourist
Association merged with the Sora d.o.o. Development Agency and since then the
activities to integrate the area and create a common tourist destination have
been taking place under the umbrella of Tourism Škofja Loka. An important part
of the reorganisation was the process of designing a common destination tourist
brand and slogan, which all the partners in the municipalities agreed on - ‘Škofja
Loka: one Loka, two valleys, three mountain ranges, endless stories’. The new
brand highlights the most significant and, for foreign markets, recognisable
tourist icons of the Škofja Loka area, whilst communicating the link between
the towns and the countryside, Škofja Loka with the two valleys (Poljane and
Selca) and the three mountain ranges.